Turn on the television, and chances are the local news station or cable news is talking about the latest advancements or how it’s taking over the workforce. Browse the internet to find amazingly reel photos and videos that are 100% AI. Indeed, artificial intelligence is now front and center in our daily lives. But what exactly is AI? Better yet, why are more companies turning to behavioral AI, and how does it enhance businesses, online gaming, and more? Together, let’s discover the fascinating and ever-evolving world of AI. With an understanding of behavioral AI, you can improve your business efficiency and re-purpose precious funds in other areas to improve ROI.
- Understanding the AI Basics
In essence, artificial intelligence is the scientific process of machines or robotics replicating human behavior. The goal of artificial intelligence is to further improve efficiency, like a car plant, by having AI robotics shoulder most of the workload. Through sophisticated programs and models, artificial intelligence continues to expand into the mainstream at an unbelievable pace. To learn more about these advancements, click here.
While experts will debate AI’s actual origins, which many believe go back centuries, there’s no question that modern-day AI evolution took place from the middle to the late 20th century. It was in the 1940s that the first computers and computing machines came online. With the dawn of the 1950s came the birth of the Turing Test.
- The Turing Test
Named in honor of the legendary British math genius and computer expert Alan Turing, the Turing Test highlights his article about how the computers of the day were capable of expressing human-like behavior. In a nutshell, under the right circumstances, according to Turing, if a machine could imitate what a human could do, it deserves to be labeled as “intelligent.”
However, it is widely accepted that the modern-day term “Artificial Intelligence” was the brainchild of computer scientist John McCarthy in 1956. Building on the Turing Test, McCarthy and many of his colleagues build more advanced computers to ramp up the capabilities of these machines to perform more substantial human-like tests. But most notably, how these machines could solve problems like competent humans.
- AI Expands
With the launch of the MYCIN system in the mid-1970s, the sphere of artificial intelligence took yet another giant step. With the MYCIN prototype, artificial intelligence expanded from basic theory to practical application, specifically for the medical field. With the MYCIN system, medical and health experts began receiving high-level and proficient diagnoses from artificial intelligence.
With the dawn of the 1990s, saw the birth of artificial intelligence and neural theory. If the term sounds familiar, it is the base for more advanced neural studies, most specifically Elon Musk’s controversial neural link.
- What Is Behavioral AI?
Hopefully, you have a solid understanding of AI. With these basics, the concept of behavioral AI centers on building programmed models about specific aspects of human behavior. By creating sophisticated models of specific human patterns, online businesses, companies, and government agencies could better market their services and goods to their members or clients. The result is an increased return on investment and a chance to trim unnecessary overhead from their budgets. Also, companies and agencies now have a chance to reallocate funds to other departments.
By cataloging human behavior, companies, organizations, and agencies can become more personable. The more of an emotional connection these entities can form with their clients, the more customer and client retention they enjoy. With so much emphasis on online shopping and online banking, behavioral AI monitors and catalogs a website visitor’s actions from start to finish. It stores this data in vast databases to be analyzed.
Also, when browsing online, it’s common to encounter ads. Needless to say, ads are designed to attract your attention to purchase a good or service. However, what if most web visitors aren’t interested in an ad about neckties, for example? So, to save money and based on cataloged habits, behavioral AI can produce dynamic ads that appeal to each member or visitor. For example, if a clothing company or website is advertising neckties, and that specific member browses and searches for scarves, behavioral AI can produce a dynamic ad about scarves for that specific member.
Feeling special and that the brand is speaking to them, not only does that member continue to engage and invest in the brand, but they are also more likely to refer new clients to the brand. Refer-a-friend promos are essential for online businesses like online casinos to build their memberships without spending excessive amounts of money.
- Behavioral AI and Cybersecurity
All businesses, especially virtual ones, must grapple with relentless cyber attack threats. With cyber thieves bringing Fortune 500 companies, transnational businesses, and government agencies to their knees to the tune of trillions, there’s no limit to cybersecurity budgets. Besides cost, another concern that businesses have is the ability of human agents to meet the cyber threat challenge. With phishing schemes and ransomware so advanced, it’s become impossible for humans to adequately meet the challenge alone, no matter how adept they are.
But behavioral AI, already modeling and cataloging consistent human patterns, can weed out potential fraud and bad actors in real-time. This is why multi-factor authentication is used, or you might be asked to verify your identity again if you do something out of character.
- Behavioral Ai Together with Predictive AI
The more successful behavioral AI, the more likely that predictive AI can perform. Already having records of what a client prefers or is prone to do, the next evolution is to advertise something similar or a future product or service. Going back to the scarf analogy, if behavioral AI catalogs that a member buys scarves more than other clothes articles, it can advertise a newly released scarf or a pair of gloves that normally goes with scarves during the winter time for a likely higher conversion rate.
- Conclusion
With the proper understanding of artificial intelligence, it’s easier to see the impact that fields like behavioral and predictive AI are having on businesses, the medical field, and government agencies. As technology continues to improve, more advanced AI models will be built and updated for higher ROI and more proficient medical diagnosis.
