Hoodie sales go up significantly during fall months. We see more hoodies being worn out on the streets. They’re as prevalent as pumpkins in fall. That’s a fact, but not something many apparel retailers capitalize on. The savvy ones do gear up with fine hoodies both blank and customized. They sell.
Unless the store isn’t optimized to cash in on the trend.
This applies to both online and physical stores. So the little write-up here is to help you entrepreneurs get the most out of seasonal hoodie craze by supercharging your online store.
Why Hoodies Are Your Ticket to Q4 Success
That comes down to mainly 5 factors.
- Versatility
- Great customization potential
- Cozy comfort
- Higher Perceived Value (Seasonal)
- Variety
Hoodies are arguably the most versatile garment for the everyday consumer. They, especially custom or blank full zip hoodies, are great for layering. Hoodies generally have abundant real estate for some creative customization, and they come in pretty much every color imaginable. When it comes to comfort, they far surpass most other garments offering just the right kind of coziness once the chill sets in. Though hoodies are seen during summer and spring, their perceived value goes up throughout the colder months. You can also source wholesale hooded sweatshirts from many suppliers at prices that will pleasantly surprise you. Lastly, they appeal to everyone regardless of age and gender.
Now that you know how perfectly awesome hoodies are, it’s time to get your e-commerce game on point, with a few practices that will make a difference.
Aesthetically Engaging Product Pages
First things first. Product pages. These pages greatly influence the purchase decision of a visitor. If they are irresistible, the prospect will be visiting again to turn into a customer.
Here’s how you can make product pages immersive and impressive.
High-quality images: Go for lifestyle-themed, high quality images that showcase your hoodies. It’s better to use more than 3 images for a single product, covering multiple angles and including close-ups of the features.
Video content: Videos sell better than text. A very brief video promoting the hoodie or a live model wearing it can deliver good impressions.
Product descriptions: Many online retailers slack off when it comes to the description of a product. And this isn’t about listing all the features. If you can give a more casual, relatable kind of description to the product, it can own a few of their brain cells and increase the likelihood of a recall.
Size guides: No one likes returns. Help shoppers find their perfect fit.
Banner Arrangements: Make sure the product page properly conveys any existing deals on the product and its value-add, as the prospect goes through it.
Organized Categories
The whole idea here is to make it easy for shoppers to discover the product they have in mind. The faster you can make it happen, the more likely a purchase. Because if they find what they are looking for easily, they probably won’t spend time in your competitors’ stores.
- Categorize each type of hoodie
- Subcategorize by brand, style or material.
- Use clear labels like “Lightweight Full Zips” or “Three-Piece Hoods”.
On-Point SEO
For any eCommerce business to thrive, SEO is absolutely vital. You could be losing out on a lot of potential customers simply because a competitor with a collection that isn’t as rich as yours, is doing SEO right. Make sure your hoodies appear on search engine result pages (SERPs) for all the right keywords.
Here are a few tips.
- Seasonal keywords like “Fall hoodies”, “Winter zip-ups”, etc work.
- Optimize product titles and descriptions with keywords that matter.
- Publish engaging blogs around hoodies like styling tips or care instructions.
Thoughtfully Executed Promotional Strategies
The right promotional strategies ensure bigger carts and a higher average order value. Promotions like “Bundle Deals” that offer more value to customers is a great start.
Encourage bigger carts with smart bundling. These ideas should help.
- Offer discounts on blank zip-up hoodie + t-shirt combos.
- Create “His & Hers” full zip sets.
- Throw in freebies like a beanie or blanket with larger orders.
Apart from attractive deals, you can also use influencers to promote your collections. For a more localized impact, micro-influencers can help. You can also turn your customers into low-key endorsers of your brand by posting their photos with your products, with consent of course. Or, run contests to engage customers while promoting the hoodie collection.
Improve Site Performance
This is not a one-time job. If your site runs slow with all the new content and promotions, it will kill your sales really fast before you can even undo the damage.
- Optimize image sizes without sacrificing quality.
- Use a content delivery network (CDN) for faster loading times.
- Minimize plugins and scripts that slow down your site.
Popular Brands To Source Blank Hoodies Wholesale
There are quite a few brands that earned a reputation for offering amazing hoodies.
- Threadfast: Known for their ultra-soft fabrics and modern fits.
- Fruit of the Loom: A classic choice with budget-friendly options.
- Next Level: Perfect for those seeking a more fashion-forward look.
- Bella+Canvas: Very popular and appeals better to eco-conscious shoppers.
Invest In Customer Service
This doesn’t just make buying from you a breeze but also assures customers that your service is reliable and their grievances (if any) are addressed quickly and conveniently.
- Offer live chat support.
- Create a FAQ section with common queries.
- Implement a hassle-free return policy to boost buyer confidence.
- Implement a loyalty program that rewards repeat customers
Streamline Checkout
Reduce cart abandonment with these tweaks:
- Enable guest checkout for speedy purchases.
- Offer multiple payment options, including digital wallets.
- Show shipping costs upfront to avoid last-minute surprises.
- Incentivize for buying within a specific time range
Ensure Great Mobile Experience
A good majority of your customers are most likely smartphone shoppers. Besides, if the site is mobile-friendly, there are SEO benefits as well.
- Ensure your site is fully responsive.
- Simplify navigation for smaller screens.
- Enable “swipe” gestures for easy product browsing.
There you have it. With these tips, your online store will be primed and ready for the hoodie frenzy. Understand your audience, present the products engagingly, and make the buying process smooth. Keep refining the tips to stay competitive longer in a dynamic market. Good luck.
