Candle packaging is not just a safeguard for your product; it is an extension of your brand and its image. As the market for candles remains saturated, people are no longer satisfied with a beautifully scented candle alone. This has made packaging an important aspect in the decision they make while purchasing the products. It is therefore important that your brand is abreast with the trends in luxury candles packaging to ensure your brand stands out among the competition.
How to Brand Your Candles Using These Trends
Here are some candle packaging trends that will take your brand to new heights and mesmerize your customers.
- Eco-Friendly Packaging
For many consumers, sustainability is no longer a trend; it is an important factor to consider. The examples of such targeting include brands that offer products wrapped in eco-friendly packaging to customers. The packaging of candles has also become a subject of concern, and companies are embracing biodegradable, recyclable, and reusable packaging materials.
How to use this trend: Select post-consumer recycled paper, glass containers, or packaging materials made from plants. Ensure that you use soy ink on your label and packaging to ensure that your practice is green. Not only would you be decreasing your negative impact on the environment, but the customers will notice that you are concerned with the state of the environment.
- Minimalist Design
Minimalism seems to be becoming a rising trend when it comes to designing candle packages. Less is more implies a clean, sleek appearance and can be considered as a distinct style of its own. Straightforward, non-serif fonts and non-vivid colors are gradually gaining popularity among the consuming audience that has grown tired of heightened ornamentation.
How to use this trend: An emphasis should be on one or two major design components, and the major design components could be your brand name or the brand logo. By incorporating tiny emboss or deboss printing on the packaging materials, this will provide the feel of luxury, but not necessarily a busy feel.
- Luxury Packaging
Elegance is something that is always welcome especially in matters concerning the candles. Luxury candle brands tend to pack their products in luxurious packaging to attract buyers who are willing to pay a premium price for candles. Lavish packaging is a symbol of quality and consumers will gladly spend more money on candles that look as good as they smell.
How to use this trend: Consider using luxurious material such as velvet, gold foiling, or any other textured material in your candle boxes. Some magnetic closures or satin ribbons can be added to complete the overall elegant look. You could also use separate glass jars, which you might have designed personally or engraved in a way that will make your candles look unique.
- Custom Inserts Packaging
Custom candle boxes with inserts are becoming popular for the brands who are focusing on the product protection and packaging for the best appearance. Stores candles safely without wobbling, thereby reducing their chance of tipping over when being transported. This also enhances the unboxing experience and the candle appears to be in a perfect state when it is being unboxed.
How to use this trend: Create unique candle boxes out of foam, cardboard, or recyclable products that will create a snug fit for your candles. By so doing, inserts can be made to depict the same design as that of the packaging in order to give the required professional touch. It also improves the safety of the product and offers a touch of elegance in packaging your products. Inserts can be supplemented by other items, for example, matches or small vials of a fragrance, which, in general, will contribute to the customer benefits.
- Bold Colors and Patterns
Though minimalistic approach can sometimes be useful, oversaturated colors and contrasting patterns are slowly returning to popularity, at least for brands targeting the younger population. Lively and cheerful packaging has the ability to depict the scent and feeling of the candle within it and grab more attention in the store.
How to use this trend: Try using colors that are opposite to each other on the color wheel, colorful patterns, and differently shaped candles. The packaging can also mimic the scent, for example, orange and yellow packaging for a citrus candle or blue for an ocean candle. In addition, through colorful and strong packaging, candles can easily be taken as gifts during events such as birth ceremonies or other festive events.
Conclusion
It is pertinent to note that trends in candle packaging change from time to time, and ensuring that a luxury service business is up to date with these trends will do a lot in creating a suitable impression. When choosing your candle packaging, you want to make sure that your brand’s personality and values are reflected; this means using bio-degradable packaging, finishing the candles with gold foil, or adding name-engraved labels. By doing so, your brand takes the spotlight, achieves greater visibility, and wins the attention of new consumers.
